MBA Update: Digital Marketing Strategy
The final two classes in the digital marketing concentration of my MBA program were a class on customer experience management and one on digital marketing strategy. Digital marketing strategy is …
MBA Update: Customer Experience Management
The final two classes in the digital marketing concentration of my MBA program were a class on customer experience management and one on digital marketing strategy. The customer experience (CX) …
MBA Update: Social Media and Mobile Marketing
The second two classes in the digital marketing concentration of my MBA program were a practicum in eCommerce and a class on social media and mobile marketing. The social & …
MBA Update: Practicum in ECommerce
The second two classes in the digital marketing concentration of my MBA program were a Practicum in ECommerce and a class in Social Media and Mobile Marketing. The Ecommerce class …
Seer Interactive Speaker Series: Automation
A few weeks ago, Seer Interactive held a Speaker Series event about using automation in marketing to increase efficiency and get more work done … meaning more enjoyable work and …
MBA Update: Omni-Channel Retailing
The digital marketing concentration of my online MBA program at Montclair State University started in March and the first two classes were super interesting. The Omni-Channel Retailing course, taught by …
MBA Update: Integrated Digital Advertising
The digital marketing concentration of my MBA started in March. Hooray for relevant classes! Here’s an overview of what I learned in Integrated Digital Advertising, taught by Professor Manveer Mann, …
Chatbots and Copywriting: San Diego Marketing Event
Earlier this year I attended an interesting meeting of SD Inbound’s HubSpot User Group that had two educational speakers. Jon Dick from HubSpot gave a presentation about using chatbots in marketing, and Scott …
Email Marketing Testing: HubSpot San Diego Marketing Event
Earlier this year I attended a very interesting meeting of SD Inbound’s HubSpot User Group. Shelby Heath from Campaign Creators gave a presentation about the importance of testing in email marketing. Key …