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Jen Bergren

Jen Bergren

Recent Posts

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MBA Update: Integrated Digital Advertising

The digital marketing concentration of my MBA started in March. Hooray for relevant classes! Here’s an overview of what I learned in Integrated Digital Advertising, taught by Professor Manveer Mann, ...
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Chatbots and Copywriting: San Diego Marketing Event

Earlier this year I attended an interesting meeting of SD Inbound’s HubSpot User Group that had two educational speakers. Jon Dick from HubSpot gave a presentation about using chatbots in marketing, ...
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Email Marketing Testing: HubSpot San Diego Marketing Event

Earlier this year I attended a very interesting meeting of SD Inbound’s HubSpot User Group. Shelby Heath from Campaign Creators gave a presentation about the importance of testing in email marketing.
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MBA Update: Investments for Managers

I recently finished another MBA class, about investments for managers. Unlike the previous finance classes where most of the lessons seemed to be about how to put crazy formulas into Excel, this ...
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MBA Update: Organizational Behavior

I finished two more foundation classes in the MBA in February and have moved on to the specialization courses in digital marketing, which is exciting! Here’s a bit about one of the two most recent ...
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MBA Update: Applied Marketing Management

School and work have kept me too busy to post for a while! I have finished one year of the MBA program so will try to catch up on class overviews while I’m technically on break before January’s ...
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MBA Update: Macroeconomic Analysis and Public Policy

School and work have kept me too busy to post for a while! I have finished one year of the MBA program so will try to catch up on class overviews while I’m technically on break before January’s ...
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MBA Update: Corporate Financial Decision Making

School and work have kept me too busy to post for a while! I have finished one year of the MBA program so will try to catch up on class overviews while I’m technically on break before January’s ...
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MBA Update: Project Management

School and work have kept me too busy to post for a while! I have finished one year of the MBA program so will try to catch up on class overviews while I’m technically on break before January’s ...
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MBA Update: Market Analysis

School and work have kept me too busy to post for a while! I have finished one year of the MBA program so will try to catch up on class overviews while I’m technically on break before January’s ...
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